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WORLD DEBUT: JAGUAR TYPE 00 ARRIVES AT ART MIAMI
Jaguar needed a launch worthy of its all-new Type 00 EV — a debut that would introduce the brand’s boldest design language yet to a design-forward, culturally influential audience at one of the world’s premier art fairs.
Rooted Design Collective staged the vehicle’s world debut at Art Miami, building an immersive gallery-style environment that treated the Type 00 as a sculptural centerpiece — pairing the reveal with curated programming and press moments tailored to an art and design audience.
The activation generated global press coverage and positioned Jaguar’s design reset at the center of the cultural conversation, cementing Art Miami as the launchpad for the brand’s new era.