Our work speaks for itself

Take a look at a selection of our recent projects, crafted with care and designed to make an impact. Each one tells a story of creativity, collaboration, and results.

Two Land Rover Defenders parked on a rooftop deck with the New York City skyline in the background, part of the US Defender Tour activation
Guests gathered around a communal dining table at the Land Rover Defender Tour rooftop dinner event
Styled floral centerpiece in a black vase as part of the Land Rover Defender Tour event decor
Entrance walkway leading to the modern glass-front venue for the Land Rover Defender Tour activation

THE US DEFENDER TOUR: LAND ROVER GOES COAST TO COAST

Land Rover needed a launch strategy for the Defender’s return to the American market — one that could travel across multiple US cities and reintroduce the nameplate’s off-road heritage to a new generation of buyers.

Rooted Design Collective produced the US Defender Tour, a multi-city experiential activation featuring live off-road demonstrations, immersive brand environments, and hands-on product experiences tailored to each market along the route.

The tour drove strong regional turnout and test-drive conversions across every stop, reinforcing Land Rover’s off-road credibility and giving the Defender a grassroots presence ahead of its national relaunch.

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