PLEASURE MEETS PRESTIGE: SATISFYER TAKES THE CEW SUMMIT
Satisfyer needed to make a bold, credible entrance into the beauty and wellness establishment as the first-ever sexual wellness brand featured at the prestigious CEW Summit — introducing a category still met with stigma to an audience of top beauty executives, editors, and tastemakers.
Rooted Design Collective designed a 20×30 pop-up experience that balanced discretion with delight: a sleek, editorial-forward environment featuring a prize wheel, product displays, and an on-site sexual wellness expert available for one-on-one conversations — giving attendees a comfortable, informed way to engage with the brand.
The activation drove 67% event engagement, generated over 300,000 social media impressions, and distributed 500 premium devices to attendees — firmly establishing Satisfyer’s presence in the prestige beauty and wellness space.