Rooted isn’t just a name — it’s a philosophy and a commitment.

We draw inspiration from the roots of design, human experience, and nature to spark innovation. We challenge convention and create impressions that resonate long after the experience unfolds. 

Our approach is simple: bold ideas, executed meticulously. We take deep pride in our refined style, rooted in culture, form, and boundless creativity.

where artistry meets roi

event design expert

At Rooted Design Collective, our design process is a meticulous journey infused with creativity, balance, and altruism. We believe in crafting spaces that transcend aesthetics, embodying a profound sense of purpose and harmony.

Here's a glimpse into our comprehensive design process:

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Inspired Discovery

We dive deep into each client’s brand to uncover core values and aspirations, fueling a creative and strategic journey that aligns with their goals.

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Transformative User Experience

We design spaces that go beyond aesthetics, creating meaningful environments where every element enhances the user experience.

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Curated Style & Harmonious Reveal

We meticulously select finishes and decor, bringing personality and elegance to each space, culminating in a design that is both beautiful and purposeful.

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Purposeful Project Leadership

Our strategic management ensures seamless execution, guiding each project from start to finish with creativity, balance, and a focus on impact.

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Sasha Perelman

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Hi, I’m Sasha. I’m a big thinker and an even bigger doer, with over two decades of expertise producing bespoke experiences and innovative spatial design projects for global brands. At my core, I’m a storyteller who’s driven by a passion for crafting narratives that connect people to places, brands — and each other. I thrive on transforming bold visions into extraordinary moments that are thoughtfully crafted, down to the last detail.